BigCommerce is one of the best-known hosted ecommerce platforms, but many of the figures quoted about it online are out of date. This guide brings together the latest BigCommerce statistics: how many stores use it, where they are, what they sell, how the company behind it is performing and what changed with its pricing in June 2026. It also explains what those numbers mean if you run an online store or are choosing a platform.

All figures were checked on 17 October 2026.

Quick answer

• Live stores: 36,394 stores were running on BigCommerce on 9 October 2026, according to the tracking service Store Leads. That is 10% fewer than a year earlier and about a quarter below the platform’s peak of 48,231 at the end of 2019.
• Company revenue: Commerce.com, Inc., the company behind BigCommerce, reported revenue of $342.3 million for 2025, up 3%. Revenue for the first half of 2026 was $171.4 million, up 2.7%.
• Sales on the platform: Merchants processed $8.8 billion in gross merchandise volume in the second quarter of 2026, up 14% year on year.
• Pricing: Since 1 June 2026, BigCommerce charges a fee of 0.6% to 2% on orders processed through payment providers outside its approved list. Its long-standing “no transaction fees” promise now comes with conditions.

In short, there are fewer BigCommerce stores than there used to be, but the merchants who remain are selling more.

How to read BigCommerce statistics

BigCommerce numbers come from two very different kinds of source, and mixing them up causes most of the confusion online.

• Store counts come from independent trackers such as Store Leads and BuiltWith. They scan the web for sites built on BigCommerce. Each tracker uses its own method, so their totals differ.
• Financial figures come from Commerce.com’s quarterly results, which it must publish as a listed company. These are the most reliable numbers available, but they describe the company, not individual stores.

A few terms come up repeatedly:

• Live store: a website that a tracker has confirmed is actively running on the platform. Abandoned, paused and test stores are excluded.
• GMV (gross merchandise volume): the total value of orders placed through the platform, including tax and shipping. It is not the platform’s own revenue.
• ARR (annual revenue run-rate): a company’s recurring revenue at a point in time, scaled up to a full year.
• NRR (net revenue retention): how much a group of existing customers spends now compared with a year earlier. Below 100% means they are spending slightly less overall.

How many stores use BigCommerce in 2026?

There were 36,394 live BigCommerce stores on 9 October 2026, according to Store Leads. The count fell 0.4% in the third quarter of 2026 and 10% compared with the same quarter of 2025.

The table compares the third quarter of each year, so seasonal ups and downs don’t distort the trend.

Source: Store Leads quarterly store counts. Percentage changes calculated by The Care Diary.

The pattern is clear. Store numbers rose during the 2020 shift to online shopping, held steady to 2022 and have fallen every year since, with the sharpest drop in 2026.

Other trackers report somewhat higher totals because they count websites differently. BuiltWith, for example, includes sites where it detects BigCommerce code, whether or not Store Leads would class them as active shops. Treat any single store count as an estimate.

Are stores leaving BigCommerce?

More stores are currently leaving BigCommerce than joining it from other platforms. In the 90 days to 9 October 2026, Store Leads recorded 309 stores switching to BigCommerce and 504 switching away.

Shopify is both the biggest source of new BigCommerce stores and the biggest destination for those that leave.

How does BigCommerce compare with Shopify and WooCommerce by store count?

BigCommerce is far smaller by store count. An October 2026 comparison by Elogic Commerce, based on Store Leads data, put Shopify at about 2.83 million to 2.90 million live stores and WooCommerce at about 4.15 million to 4.34 million. That is roughly one BigCommerce store for every 80 on Shopify.

Store count measures popularity, not sales. Millions of small shops can sit alongside a much smaller number of high-revenue brands, and Commerce.com has been steering BigCommerce towards larger mid-market and enterprise merchants.

Where are BigCommerce stores based?

About 7 in 10 BigCommerce stores are in the United States. English-speaking markets dominate the rest.

Together, the US, UK, Australia and Canada account for about 86% of live stores. Company revenue tells a slightly different story: in the second quarter of 2026, revenue from Europe, the Middle East and Africa grew 12%, while US revenue fell 1%.

What do BigCommerce stores sell?

Home and garden is the largest category, followed by apparel and auto parts. The figures below cover the eight biggest categories in Store Leads’ classification.

Shares from Sports downwards are calculated by The Care Diary against the 36,394 total.

Catalogue sizes vary widely. About 17.6% of stores sell fewer than 10 products, while roughly 1 in 10 lists 1,000 products or more. That spread reflects BigCommerce’s mix of small specialist shops and large parts, wholesale and industrial catalogues.

How do BigCommerce stores use social media and contact details?

Facebook and Instagram are the most-linked social networks on BigCommerce stores.

Shares below YouTube are calculated by The Care Diary from Store Leads’ store counts.

BigCommerce stores are also more likely than most to show contact details. About 69% display a phone number and 54% display an email address. Store Leads says they are twice as likely to show a phone number as Shopify stores, which fits a merchant base with many B2B, trade and high-value product sellers whose buyers expect to call.

Behind the scenes, 96.2% of stores use Cloudflare and 51.0% use Google Analytics. For shipping, USPS (19.5%), UPS (19.0%) and FedEx (13.9%) are the most common carriers. If you’re setting up order fulfilment, our e-commerce packaging materials checklist covers the boxes, mailers and cushioning most stores need.

BigCommerce revenue and business performance

BigCommerce’s parent company grew revenue 3% in 2025 and reported a profit in each of the first two quarters of 2026, but it has lowered its forecast for the full year.

First, a note on names. On 31 July 2025, BigCommerce Holdings, Inc. renamed itself Commerce.com, Inc., and its Nasdaq ticker changed from BIGC to CMRC the next day. BigCommerce is still the name of the store platform. Commerce.com also owns Feedonomics, which manages product listings for ad channels and marketplaces, and Makeswift, a visual page builder.

Three things stand out:

1. Merchants are selling more, even with fewer stores. GMV grew 14% while the live store count fell 10%. That points to a smaller base of larger merchants.
2. Existing customers are spending slightly less. Net revenue retention below 100% means the existing customer base pays a little less each year, although the figure has improved for three quarters in a row.
3. Growth has stalled for now. The updated 2026 forecast implies revenue somewhere between 1.7% below and 0.6% above 2025’s total. Profit has come mainly from lower costs rather than faster sales.

The company has also faced takeover interest. In February and April 2026, its board rejected two unsolicited all-share proposals from Rezolve Ai, saying they undervalued the business. Commerce.com’s next quarterly results should give an updated picture.

BigCommerce pricing in 2026: what changed on 1 June

On 1 June 2026, BigCommerce renamed its plans, lowered the sales limits that trigger automatic upgrades and introduced an Open Payment Provider fee. Headline monthly prices for the three self-service plans stayed the same.

Prices are in US dollars and exclude tax. BigCommerce partner agencies report that the previous limits were $50,000 for Standard and $180,000 for Plus, so the same sales now push a store into a higher plan sooner.

How the Open Payment Provider fee works

The fee applies only to orders processed through payment providers that aren’t on BigCommerce’s Embedded Payment Provider list, and only on the Core, Growth and Scale plans. BigCommerce’s pricing page lists the approved providers and current fee rates, which include BigCommerce Payments, Stripe, PayPal Braintree, Adyen, Klarna and Afterpay. Offline payment methods also attract the fee.

It is charged by BigCommerce on top of whatever your payment provider charges, and appears as a separate line on your monthly invoice.

Example: a Core store selling $2,000 a month through a non-approved gateway would pay roughly 36amonthinextrafees.BigCommercefirstreducesgrossordervalueby10%(1,800), then applies the 2% rate. That nearly doubles the $39 plan price.

How BigCommerce measures your sales

Plan limits are based on your sales over the previous 12 months, including tax and shipping, minus a fixed 10% reduction. Sales through connected marketplaces such as Amazon and eBay also count.

That means a Core store reaches its $30,000 limit at about $33,300 in gross orders a year, or roughly $2,800 a month. Upgrades on Core and Growth happen automatically at the start of the next billing cycle.

What to check if your BigCommerce bill went up

1. Look for a line labelled “Open Payment Provider Fee” on your invoice.
2. Check whether your gateway is on the Embedded Payment Provider list. Moving to an approved provider removes the fee on those orders.
3. Compare your trailing 12-month sales, including tax and shipping, with your plan’s limit.
4. Check whether an automatic upgrade moved you to a higher plan.
5. Ask BigCommerce’s billing team about any options for your account before deciding to move platforms.

BigCommerce vs Shopify: what the numbers suggest

Neither platform is better for everyone, and the June 2026 changes have narrowed BigCommerce’s cost advantage.

BigCommerce’s long-standing strengths are built-in features that often need apps elsewhere. These include more than 70 discount options, multi-storefront management, customer groups from the Growth plan and B2B price lists on Performance. Its strong showing in home and garden, auto parts and industrial categories reflects that.

Shopify’s advantages are scale and ecosystem. Its far larger store base supports a much bigger choice of apps, themes and developers. Shopify also charges extra fees when merchants use a third-party gateway instead of Shopify Payments, so neither platform is fee-free in every set-up.

The practical answer depends on your catalogue, payment provider, B2B needs and expected sales. Model the total yearly cost on both platforms, including plan price, payment-related fees and the apps you would need.

How to use these statistics when choosing a platform

1. Estimate your sales for the next 12 months, including tax and shipping, and match them against each plan’s limit.
2. Confirm your payment provider. On BigCommerce, check that it’s on the Embedded list. On Shopify, check the extra fee for third-party gateways.
3. List the features you can’t do without, such as B2B pricing, multiple storefronts or complex shipping rules, and check which plan includes them.
4. Check the integrations you rely on, such as your accounting, stock control or email marketing tools.
5. Plan any migration carefully. Map old URLs to new ones and set up 301 redirects before launch to protect your search rankings.
6. Consider the alternative of hosting your own store. Self-hosted options such as WooCommerce avoid platform fees but need reliable hosting; our guide to choosing UK VPS hosting explains what that involves.

Platform numbers change every quarter, so re-check prices and fees directly with the provider before you sign up.

Final thoughts

The latest BigCommerce statistics show a platform in transition. It has fewer stores than at any point since 2019, but those stores are selling more, and its parent company has become profitable by cutting costs. For merchants, the June 2026 pricing changes matter more than any headline number. If you use or are considering BigCommerce, check your payment provider and sales limits first, then compare the full cost with the alternatives.

For more practical guides on running a small business, browse our Business section.